Space 2000 Strengthens Milan Presence with New 900 Sqm Hub
Milan, February 12, 2026 – Space 2000, the Italian group behind fashion brands Bomboogie and add, has officially opened a new 900 square meter hub in Milan’s Via Morimondo. This significant investment, totaling 5 million euros, marks a strategic move to consolidate the company’s presence in the fashion capital, enhance its omnichannel strategy, and drive ambitious growth targets.
A Strategic Investment for Omnichannel Development
The new multi-level facility will house showrooms and offices, serving as a central point for engaging with international buyers, partners, and stakeholders. This opening is a natural progression following Space 2000’s acquisition of the add brand last November, underscoring the group’s commitment to establishing a comprehensive platform for the presentation, sales, and development of its portfolio brands.
“The opening of the showroom in Via Morimondo represents a key step in our growth path,” stated Cristiano and Manuele Musso, Managing Directors of Space 2000. “It is a space designed to support the development of our brands, strengthen market relations, and physically embody our vision of an integrated industrial platform.”
Showcasing the Future of Fashion: add Fall-Winter 2026/27
The hub will host the exclusive fall-winter 2026/27 collection from add, a capsule of 15 pieces designed by founder Giovanni Chicco. The collection draws inspiration from 1940s and 1950s American fur fashion, reinterpreted with contemporary materials and advanced construction techniques. The silhouettes are described as enveloping yet lightweight, offering protection without rigidity, and designed to move naturally with the body.
Digital Acceleration and Financial Projections
This initiative is part of a broader 5 million euro investment plan, primarily allocated to the new Milan headquarters and the strengthening of the group’s digital department. Space 2000 recently launched a new website for add, further solidifying its commitment to digital innovation.
As a fashion-tech company, Space 2000 operates as an integrated platform for development, production, and distribution in the urban apparel segment, with a presence across Europe and Asia through direct and indirect channels. The group reported a turnover of 32 million euros in 2024 and projects a growth rate of 7% to 10% for the fiscal year ending April 2025. The stated objective is to reach 40 million euros in revenue within the next three years, supported by an average annual increase of around 10%.
Consolidation, Internationalization, and Omnichannel Expansion
Among the group’s strategic priorities are the consolidation of brand positioning, internationalization, and the ongoing development of its omnichannel capabilities. These efforts aim to systematically expand the customer base and target markets, driving sustainable growth and market leadership.
Key Highlights:
- Space 2000 establishes a new 900 sqm hub in Milan for showrooms and offices.
- The investment is part of a 5 million euro plan focusing on the headquarters and digital expansion.
- The group targets 40 million euros in revenue within three years, with an average annual growth of 10%.
- The new hub will showcase add’s fall-winter 2026/27 collection, designed by founder Giovanni Chicco.
- Space 2000 emphasizes omnichannel development and international market expansion.
