Turin, January 31, 2026 – The “MiTo Design Connections” platform has relaunched, aiming to provide exhibitors and professional visitors of Salone del Mobile.Milano and Fuorisalone with accommodation, hospitality, and services in Turin during the upcoming Milan Design Week. This marks the second consecutive year for the initiative, following a successful debut.
Turin: A Strategic Base for Milan Design Week
For the design industry, April signifies one thing: Milan. It is an obligatory destination for sector operators, who this year again can rely on Turin as their operational base during Milan’s Design Week. The MiTo Design Connections platform, promoted by the Turin Chamber of Commerce and the Turin Industrial Union, in synergy with the organizers of both events, facilitates high-speed rail connections, creating a “fast track” that shortens the distance between the two cities. The journey from Turin’s Porta Susa station to Rho takes less than 40 minutes, with central Milan just 10 minutes further.
Turin positions itself as a strategic and high-quality alternative for the accommodation needs of those who daily need to reach the venues of Design Week. Visitors can benefit from solutions that combine logistical efficiency with the pleasure of staying in a charming city, offering entertainment opportunities and a rich food and wine scene.
Comprehensive Services for Design Professionals
From April 16 to April 30, MiTo Design Connections will provide companies and professionals with a network of selected hotel accommodations. These options offer a variety of choices and high-quality standards during a period when Milanese hospitality is extremely saturated. Beyond accommodation, the initiative also includes locations for corporate events, with exclusive Turin spaces and facilities available for organizing meetings, presentations, or networking events.
Those wishing to take advantage of the opportunities offered by MiTo Design Connections and choose Turin as a reference point for their Milan Design Week 2026 experience can find suitable solutions on a portal that gained popularity last year. Upon its debut, the portal recorded 30,000 active users, with particular interest in pages dedicated to hotel booking and city events. Notably, 40% of views came from foreign visitors.
Statements from Organizers
Marco Gay, President of the Turin Industrial Union, stated, “MiTo Design Connections offers concrete support to companies participating in next April’s Milan Design Week. For the second year, together with the Turin Chamber of Commerce, we wanted to promote this project, which, in addition to hotel accommodation, also offers various opportunities to organize corporate events in Turin. Confirming Turin’s presence as an integrated part of the Salone del Mobile.Milano and Fuorisalone program will have a positive impact on the region, establishing MiTo Design Connections as an excellent showcase for our economic fabric.”
Massimiliano Cipolletta, President of the Turin Chamber of Commerce, emphasized, “Turin is proposing itself for the second year as an alternative destination for design week operators: rapid connections, high-level hotel offers, business services for professional clients, and affordable leisure experiences make our city attractive, as demonstrated by the data collected during the last edition of Salone del Mobile. With the Industrial Union, we are therefore continuing in this direction, offering solutions and services active in the area for a professional clientele, all gathered on a platform that is beginning to be known nationally and can also be used for other Milanese events. A strategy that works in the long term, in terms of knowledge and discovery of our territory.”
Background and Future Outlook
The MiTo Design Connections initiative underscores a growing trend of leveraging regional collaborations to enhance major events. By providing alternative accommodation and event spaces, Turin aims to alleviate pressure on Milan’s infrastructure during peak times while simultaneously promoting its own cultural and economic offerings. This strategic partnership highlights the increasing importance of integrated logistical solutions for large-scale international events.
The success of the previous edition, with significant online traffic and international engagement, indicates a strong demand for such services. The organizers anticipate continued growth in interest, further solidifying Turin’s role as a key supporting hub for the global design community attending Milan Design Week.
Source: https://www.firstonline.info/mito-design-connections-2026-torino-e-la-fast-track-per-la-milano-design-week/
