Milan’s Olympic Legacy: Fiera Milano Foundation’s Dual-Phase Ice Palace Project
The decision by Fondazione Fiera Milano to invest in a permanent ice palace in Milan, following the 25 million euro expenditure for temporary Olympic ice hockey and speed skating facilities in Rho for the 2026 Winter Games, transcends mere post-event infrastructure. It signals a broader strategic shift for the Foundation, aiming to solidify Milan’s position as a hub for major events and to diversify its revenue streams, all while addressing a long-standing community need. This move, articulated by President Giovanni Bozzetti to MF – Milano Finanza, represents a test of foresight and adaptability in leveraging international sporting events for lasting urban development.
A Phased Approach to a Frozen Future
President Bozzetti detailed a two-phase implementation for the ice palace. The initial phase involves a temporary structure in Rho, operational from October 2026 for two sports seasons, concluding in April 2028. This provisional facility, potentially housed within existing pavilions or constructed externally at Rho without disrupting fair operations, is currently under cost evaluation. The Foundation is exploring the reuse of Olympic infrastructure elements, such as changing rooms, to optimize investment.
The second, more ambitious phase, entails the construction of a new, permanent ice facility. Discussions are underway to identify suitable partners and locations, either within Rho or elsewhere in Milan. Crucially, the Foundation has engaged with the Italian Ice Sports Federation, expressing a desire to contribute to the re-establishment of a Milanese ice hockey team, a sport with a storied past in the city. This long-term investment will be allocated in the Foundation’s next three-year plan.
Bozzetti, however, clarified that the Foundation has no intention of owning an ice hockey team, emphasizing that it falls outside their core business model. This pragmatic stance highlights a focus on infrastructure provision rather than direct sports team management.
Beyond the Games: Diversification and Community Impact
The impetus for the new ice palace stems from a confluence of factors, as explained by Bozzetti. Fondazione Fiera Milano has historically demonstrated a commitment to local needs, exemplified by its rapid response to the COVID-19 emergency through the establishment of a vaccination center. The widespread sentiment regarding Milan’s lack of a dedicated ice facility, coupled with the inspiring impact of the recent Olympics, particularly on younger generations, fueled the project’s conception.
Economically, the temporary Rho structure is envisioned as a catalyst for local development and a reinforcement of the fair sector. For the Foundation, it represents a crucial step towards revenue diversification. Bozzetti even floated the innovative idea of hosting events like fashion shows on ice, showcasing a creative approach to maximizing asset utilization. This vision aligns with the broader trend of integrating cultural and commercial events within a single, versatile space.
When questioned about the fate of the historic PalaAgorà, closed since 2023, Bozzetti confirmed that the new ice palace would operate independently, serving as a complementary rather than a replacement facility for Milan.
The Live Dome: Europe’s Largest Event Venue
Another significant Olympic legacy project is the Live Dome. With an investment of 12 million euros, pavilions 13 and 15 – which hosted speed skating events – are being redeveloped into Europe’s largest venue for musical and sporting events, boasting a maximum capacity of 45,000 standing spectators. The aim is to complete this transformation by the end of the year. This initiative underscores the tangible benefits of hosting major events, providing Milan with a state-of-the-art facility that will attract a diverse range of large-scale gatherings.
Bozzetti also highlighted the intangible legacy of the Olympics, noting that the Fiera brand gained global exposure, reaching an estimated three billion television viewers. This amplified visibility is expected to have long-term benefits for the Foundation’s international standing and attractiveness.
The Health of Italy’s Exhibition Sector and Future Prospects
Addressing the broader Italian exhibition sector, Bozzetti acknowledged a complex global environment marked by dumping policies from countries like China, tariff disputes, and ongoing geopolitical conflicts. Despite these challenges, the sector is demonstrating resilience. He observed a strong desire among individuals and businesses to return to in-person events and exhibitions post-pandemic, signaling a robust recovery.
The exhibition industry itself has evolved, moving beyond mere product display to offering comprehensive experiences that highlight local territories. In this context, the Olympic venues and the new ice palace are integral to the Foundation’s strategy to attract more visitors to Rho Pero, thereby promoting its spaces and generating broader regional benefits. This holistic approach, combining sports, culture, and commerce, positions Fondazione Fiera Milano as a key player in Milan’s ongoing urban and economic development.
The Foundation’s plans for a permanent ice palace and the Live Dome are more than just construction projects; they are a strategic investment in Milan’s future, demonstrating a commitment to community, economic diversification, and the enduring legacy of the Olympic Games. The success of these initiatives will undoubtedly serve as a blueprint for other cities seeking to maximize the long-term benefits of hosting international events.
