Rome, March 14 – Leggo, a leading Italian free press newspaper, is set to commemorate its 25th anniversary with a celebratory event this Sunday, March 15th, at the prestigious Brancaccio Theatre in Rome. Established in 2001, Leggo has played a significant role in Italian media, chronicling social, cultural, and urban transformations in Rome and Milan while adapting to the evolving landscape of news consumption.
A Quarter-Century of Journalistic Evolution
Over the past 25 years, Leggo has not only documented the changes within its primary cities but has also anticipated the transition towards digital information. This journey has solidified its position as a key reference point in the online and social media ecosystem, consistently prioritizing local news and community engagement.
Event Details and Program
The anniversary celebration will commence at 6:00 PM with guest registration and a welcome drink. The official proceedings will begin at 7:00 PM with opening remarks from Azzurra Caltagirone, President of Leggo, followed by an introduction from Director Fabrizio Nicotra.
The first discussion, titled “From Free Press to Social Press,” will delve into the transition from print to digital and social media. Speakers will include Paola Rosa Adragna, Leggo’s Head of Service, and Alvaro Moretti, Deputy Director of Il Messaggero.
Following this, the focus will shift to “The Value of an Editorial Brand: Leggo between Audience, Innovation, and Future.” This segment will explore Leggo’s market positioning, audience growth, innovative communication strategies, and future development plans. Walter Bonanno, CEO of Piemme S.p.A., will be interviewed by Director Fabrizio Nicotra. Journalist Ilaria Del Prete will host the evening’s events.
Leggo’s Impact and Future Outlook
Leggo’s 25-year history reflects a commitment to providing accessible and relevant information. Its evolution from a free print newspaper to a strong digital and social media presence highlights its adaptability and foresight in a rapidly changing media environment. The newspaper’s continued emphasis on “proximity information” underscores its dedication to local communities and their stories.
The event on March 15th serves as a crucial moment for reflection on Leggo’s past achievements and a strategic discussion on its future trajectory. It aims to bring together key figures in the media industry to discuss the challenges and opportunities facing contemporary journalism, particularly in the context of digital transformation and audience engagement.
Commitment to Innovation and Audience Engagement
Leggo’s commitment to innovation extends beyond its digital presence. The newspaper has continuously explored new formats and platforms to reach its audience, maintaining its relevance in a competitive media landscape. The discussions at the Brancaccio Theatre will likely touch upon these ongoing efforts and future initiatives aimed at strengthening Leggo’s brand and expanding its reach.
The celebration also underscores the enduring value of a strong editorial brand. In an era of information overload, Leggo’s ability to maintain trust and credibility among its readers is a testament to its journalistic integrity and its focus on delivering accurate and timely news.
The anniversary event is expected to draw a significant audience, including media professionals, stakeholders, and long-time readers, all keen to celebrate Leggo’s quarter-century milestone and contribute to the discourse on the future of media.
The newspaper’s journey from a free print publication to a significant player in the digital news space offers valuable insights into the broader trends shaping the media industry. Leggo’s ability to adapt and thrive in this dynamic environment provides a compelling case study for other media organizations navigating similar transitions.
The event promises to be a thoughtful and engaging exploration of Leggo’s legacy and its vision for the future of information, reinforcing its role as a vital source of news and a key voice in the Italian media landscape.
Source: https://www.ansa.it/sito/notizie/cultura/2026/03/13/leggo-celebra-25-anni-di-informazione-al-teatro-brancaccio-di-roma_7636dee1-dd87-44c2-bd4b-c8bdd9be427f.html
