Milan, June 18 – Idealista, the number one real estate portal in Italy, hosted the “idealista meets” event at the Teatro Studio Melato of the Piccolo Teatro di Milano. The event brought together real estate agencies to explore the evolving landscape of buying and selling homes, and to encourage a departure from traditional, technical real estate narratives towards more engaging and inclusive storytelling.
Key Discussions and Speakers at “idealista meets”
Lanfranco Li Cauli, General Director of the Fondazione Piccolo Teatro di Milano, welcomed attendees. Simone Comi, Customer Success Manager at idealista, moderated the event, which also featured Luca Frassi, Co-CEO of idealista Italia, on stage.
The day’s interventions covered a range of topics:
- Nico Acampora, founder of PizzAut, presented “CasAUTentica – building housing autonomy together,” an initiative focused on creating independent living spaces for young people with autism.
- Roberto Campanella, Commercial Manager of idealista/data Italia, provided an updated overview of supply and demand in the real estate market, with a specific focus on Lombardy, the province of Milan, and the Municipality of Milan.
- Laura Di Muro, Sales Enablement Training Manager at idealista, discussed the new profiles of homebuyers and their evolving needs.
- Gaspare Neglia, Sales Enablement Training Manager at idealista, analyzed the demographics of the real estate market, highlighting how population changes-age, household composition, and family dynamics-are reshaping demand and buyer profiles.
- Giovanni Desimone, Customer Loyalty Manager at idealista, emphasized the importance of customer relationships, focusing on listening to real needs, providing expert guidance, and building lasting trust.
- Vincenzo de Tommaso, PR & Communication Manager at idealista, along with Giovanbattista “Gibbo” Oneto and Lorena “Lori” Cascino of Gibbo&Lori, the creative agency behind idealista’s campaigns since 2016, shared insights into brand communication. They reviewed their collaborative journey, from early spots to recent campaigns, characterized by humor, courage, and ideas that resonate beyond the real estate sector.
- The event concluded with Guido Brotto, a notary from Officina Notarile, who addressed the increasingly relevant topic of purchasing homes with cryptocurrencies, discussing both opportunities and precautions.
The event underscored idealista’s commitment to supporting real estate professionals in navigating a dynamic market, fostering innovative communication strategies, and promoting social responsibility within the industry.
Source: https://www.idealista.it/news/immobiliare/blog-di-idealista/2026/06/18/394223-idealista-incontra-a-milano-una-giornata-con-le-agenzie-tra-mercato
