Rome, May 30 – The ‘Festival del Cuore,’ a well-established event focused on social impact and territorial development, is preparing for its new edition, scheduled to take place in the coming months after the summer. The initiative, led by entrepreneur and manager Andrea Di Maso, aims to bring together supporters, entrepreneurs, company managers, and institutional representatives for a special cause: promoting social inclusion for young people with disabilities.
New Edition Promises International Guests and Continued Solidarity
Andrea Di Maso, a Roman entrepreneur and former member of the Confindustria Roma e Lazio Young Entrepreneurs’ Steering Committee and the Unindustria Board, has been at the forefront of this project for seventeen years. His entrepreneurial activities span communication, marketing, and events, all with a focus on innovation. Di Maso confirmed that the upcoming edition will feature significant surprises.
“We are working on a new solidarity initiative that brings together supporters, entrepreneurs, company managers, and institutional representatives for a special cause. We will have some surprises, but it is too early to reveal names. I can only say that there will be an international singer and a very popular presenter,” explained Di Maso.
A Legacy of Support for Vulnerable Youth
The ‘Festival del Cuore’ consistently champions social inclusion and provides support to associations that offer therapies and opportunities to young people with disabilities. Over the years, Di Maso’s event has collaborated with numerous organizations, including Lega del Filo d’Oro, Peter Pan Onlus, Salvamamme Onlus, and Protezione Civile for aid to earthquake victims in L’Aquila and Amatrice. It has also supported the Bambino Gesù Pediatric Hospital for the videocapsule project, Nuovi Orizzonti Onlus for the Cittadella Cielo project, and Arte nel Cuore Onlus, among others.
Di Maso emphasized his philosophy regarding entrepreneurship: “For me, business is a tool that must create economic value but also social and territorial value. When you work with authenticity and with the objective of generating value for others, that value returns. Not always immediately, but it returns. And it is something that has always brought me back to social issues naturally.”
BCC Roma Continues Partnership
As in previous editions, the 17th ‘Festival del Cuore’ will partner with BCC Roma. Di Maso, a member of a local committee for the institution, highlighted BCC Roma’s commitment to its identity as a local bank deeply connected to communities and territories. This partnership underscores the shared commitment to social responsibility and community development.
In addition to his work with the festival, Di Maso has authored several publications on economic policy, workplace safety, and sports management. Over the past 25 years, he has conceived and developed projects that intertwine business, sports, music, and social initiatives. His overarching goal, he concludes, is to “create value that is not only economic but has a real impact on people and communities.”
Full details regarding the international singer and popular presenter, as well as the exact dates and location of the event, are expected to be announced closer to the festival’s return after the summer.
Source: https://roma.corriere.it/notizie/cronaca/26_maggio_30/roma-festival-del-cuore-istituzioni-e-personaggi-dello-spettacolo-per-appoggiare-nuove-forme-di-inclusione-dei-ragazzi-4f06eca5-27e1-43d5-bd3b-4312d702bxlk.shtml
