Milan, Lombardy, Italy – The Emosia Group, a prominent player in the home fragrance market, has announced the acquisition of Culti Milano, a renowned Italian brand specializing in luxury home fragrances. This strategic move, supported by Argos, Emosia’s reference shareholder since 2017, is part of Emosia’s ambitious and consistent external growth strategy, which has previously included the acquisitions of the Devineau – BLF group (2019) and My Jolie Candle (2022).
Emosia’s Strategic Expansion and Market Impact
The acquisition of Culti Milano is expected to significantly bolster Emosia’s market position, particularly in the premium segment and Southern European markets. Emosia Group operates in nearly 70 countries and boasts a network of over 9,000 points of sale. The group recorded a turnover exceeding 110 million euros, with approximately half of this generated outside France. Culti Milano, with its 61 employees, reported a turnover of 20.8 million euros in 2024.
Olivier Sillion, CEO of Emosia Group, stated, “With Culti, we are opening a new chapter in our strategy, characterized by an even more premium positioning and a stronger presence in Southern European markets, where the Italian art of living is an undisputed benchmark.”
Complementarity and International Growth
The strong complementarity between the two groups, in terms of positioning, geographical presence, and distribution channels, forms a solid foundation for accelerating the international development of the Italian brand. This synergy is a key driver behind the acquisition, aiming to leverage the strengths of both entities for broader market reach and enhanced product offerings.
Karel Kroupa, Managing Partner at Argos, commented, “The acquisition of Culti Milano perfectly illustrates the consistency and ambition of the strategy implemented by Emosia since our investment in 2017. Culti is an extremely solid brand, supported by a strong identity and a clearly differentiated premium positioning. This operation grants Emosia privileged access to the accessible luxury segment, while offering Culti the industrial and commercial resources of a leading group.”
Future Outlook for Culti Milano
The transaction will lead to a mandatory public tender offer for Culti Milano’s minority shareholders, which will result in its delisting from Piazza Affari. This move is designed to integrate Culti Milano more fully into the Emosia Group’s operations and strategic vision.
Pierpaolo Manes, CEO of Culti Milano, expressed optimism about the future, stating, “This operation allows us to accelerate Culti’s international expansion, while preserving its identity, positioning, and the creative and entrepreneurial heritage that has made it a benchmark in the luxury segment. We embark on this new chapter with enthusiasm and ambition: together with Emosia, we are committed to continuing to elevate the home fragrance experience and to share with the world an Italian vision of beauty, refinement, and art de vivre.”
This acquisition is set to redefine Emosia’s footprint in the global home fragrance market, reinforcing its commitment to luxury and international expansion.
Source: https://www.borsaitaliana.it/borsa/notizie/teleborsa/finanza/emosia-argos-acquisto-di-culti-milano-in-linea-con-ambiziosa-strategia-di-crescita-esterna-203_2026-04-27_TLB.html
