Anna Wintour Presents “Vogue World Milano”: Fashion’s “Olympics” Coming to Milan
Milan, February 24 – Anna Wintour, the iconic former editor-in-chief of Vogue USA and current Chief Content Officer of Condé Nast, officially announced the upcoming “Vogue World Milano” event, scheduled for September 22 in the historic Galleria Vittorio Emanuele II. Wintour, who led Vogue USA for 37 years until last June, described the event as the “Olympics of fashion,” emphasizing its significance for the global fashion industry.
“Hosting the Olympics is like throwing a great party and inviting the whole world. Today I am here to talk about our version of this celebration: Vogue World Milano, which will come here for the first time in September,” stated Wintour during her presentation. She further elaborated on her long-standing affection for Milan, remarking, “Returning to this city multiple times a year, for decades, has been one of the greatest pleasures of my life. Milan, with its history and sophistication, but also with its creativity and warmth, embodies all that the best of fashion represents.”
Milan: A Crossroads of Tradition and Modernity
Wintour highlighted Milan’s unique position as a cultural capital where tradition and modernity seamlessly intertwine. “Milan is, of course, one of Europe’s great cultural capitals, where tradition and modernity have met for centuries. It is a crossroads of art, literature, opera, and industry. Vogue World Milano embraces this heritage and proudly carries it forward,” she explained.
The announcement positions Milan for another major international event, following the recent conclusion of the Winter Olympics and ahead of the upcoming Paralympic Games from March 6 to 15. Mayor Giuseppe Sala welcomed the initiative, noting, “We Milanese are like this; we have just finished the Olympics and are already thinking about something else. This great opportunity has come to us, bringing prestige to our city and space to the world of fashion, which does something very important for the country, even if some politicians sometimes forget it.”
Economic and Cultural Impact
Mayor Sala also revealed the significant economic benefits expected from Vogue World Milano, stating that the event would bring “at least two million [euros] for social and cultural initiatives.” He stressed the importance of investing in the city’s strengths and ensuring inclusivity, making the event a “perfect opportunity” for all.
This fifth edition of Vogue World aims to celebrate Italian craftsmanship and creativity in the digital age. Since its inception, Vogue World has consistently highlighted the culture and identity of its host cities, redefining the traditional fashion show concept by fostering a synergy between media, performance, and philanthropy. The event has a strong philanthropic track record, having donated millions of dollars to charitable organizations worldwide in support of creative and educational communities.
The Legacy of Vogue World
Vogue World Milano is poised to inaugurate Milan’s September Fashion Week, drawing international attention to the city’s vibrant fashion scene. The choice of Galleria Vittorio Emanuele II, a landmark of Milanese architecture and luxury, underscores the event’s ambition to blend high fashion with historical grandeur.
The event is expected to attract a global audience, including fashion enthusiasts, industry professionals, and media. The focus on Italian craftsmanship and creativity will not only showcase local talent but also reinforce Milan’s status as a leading fashion capital.
Further details regarding the specific designers, performances, and charitable initiatives associated with Vogue World Milano are anticipated in the coming months. The event promises to be a spectacular fusion of fashion, culture, and philanthropy, leaving a lasting impact on both the city of Milan and the international fashion landscape.
The announcement from Anna Wintour has generated considerable excitement within the fashion community, reaffirming Milan’s pivotal role in shaping global trends and celebrating artistic expression.
