Milan, January 21 – The Lazio Region has issued a Public Notice for tourism businesses and Destination Management Organizations (DMOs) to participate in the upcoming BIT – International Tourism Exchange in Milan. The event, a key date in the global tourism calendar, will take place from February 10 to 12, 2026, at Fiera Milano, located at Strada Statale Sempione 28, 20017 Rho Milan.
Free Participation and Enhanced Opportunities for Lazio Tourism
This initiative aims to bolster the competitiveness of regional tourism businesses, foster the development and attractiveness of individual territories, and solidify Lazio’s presence in major national and international markets. By doing so, the Region seeks to strengthen professional and employment opportunities within its territory.
Participation in BIT Milan 2026 as co-exhibitors with the Lazio Region is offered free of charge. Admitted businesses will benefit from a personalized workstation and an appointment agenda, facilitating networking and business development opportunities.
Application Deadline and Submission Details
Expressions of interest must be submitted no later than 6:00 PM on January 27, 2026. Applications are to be made exclusively through the Lazio Region’s dedicated platform, accessible via the provided link. The specific tender code for this initiative is “Fiere2026Bit”.
The Public Notice, approved by Determination no. G00311 on January 14, 2026, underscores the Lazio Region’s commitment to supporting its tourism sector and promoting its diverse offerings on a global stage.
BIT Milan: A Gateway to Global Tourism Markets
BIT Milan is one of Italy’s most important international tourism fairs, attracting professionals from around the world. It serves as a crucial platform for promoting destinations, discovering new trends, and fostering business relationships within the travel industry. Lazio’s participation aims to showcase its rich cultural heritage, natural beauty, and unique attractions to a wide international audience.
The Region’s strategic involvement in such high-profile events demonstrates its dedication to enhancing the visibility and economic impact of its tourism sector, which plays a vital role in the regional economy.
